Sax · Case Study

Sax is a song by Fleur East whose lyrics were drawn for the Kinetic Type project. The colours were influenced by the original music video, as well as the transitions. The font choices are based off of the single’s cover art. The goal of this assignment was to understand the Null Object’s many uses and to stay true to the artist’ final vision.

A still frame of the Sax music video
A still frame of Fleur East dancing
A still frame of Fleur East clapping
The Sax storyboard

Sax Storyboard

The Sax style frames

Sax Style Frames

The Sax text layout

Sax Text Layout

The email icon The Vimeo icon The LinkedIn icon