Avant-Garde · Case Study

A fictitious art supplies store whose primary competitor was DeSerres. The project was initially a branding assignment suggested by the design team, at K6 Media. The logo was inspired by the colour wheel and swatches.

The DeSerres logo
A colour wheel
Paint swatches
The first round of the Avant-Garde logo sketches
The second round of the Avant-Garde logo sketches
The Avant-Garde logo concepts
The Avant-Garde logo
The front of the Avant-Garde business card

Avant-Garde Business Card (Front)

The back of the Avant-Garde business card

Avant-Garde Business Card (Back)

The front of the Avant-Garde envelope

Avant-Garde Envelope (Front)

The back of the Avant-Garde envelope

Avant-Garde Envelope (Back)

The front of the Avant-Garde kit folder

Avant-Garde Kit Folder (Front)

The back of the Avant-Garde kit folder

Avant-Garde Kit Folder (Back)

The Avant-Garde letterhead

Avant-Garde Letterhead

The first round of the Avant-Garde storyboards
The second round of the Avant-Garde storyboards
The Avant-Garde style frames

Avant-Garde Style Frames


Avant-Garde · Mockups

The Avant-Garde shopping bags

Avant-Garde Shopping Bags

The Avant-Garde stationery

Avant-Garde Stationery

The Avant-Garde t-shirt

Avant-Garde T-shirt

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