Avant-Garde · Case Study

Avant-Garde is a fictitious art supplies store who’s competing against other big name brands, like DeSerres. This project was initially a branding assignment that was suggested by the design team, at k6 Media. The logo was inspired by the tools that are most often used in the visual arts and design scene, such as colour swatches.

The DeSerres logo
A colour wheel
Paint swatches
The first round of the Avant-Garde logo sketches
The second round of the Avant-Garde logo sketches
The Avant-Garde logo concepts
The Avant-Garde logo
The front of the Avant-Garde business card

Avant-Garde Business Card (Front)

The back of the Avant-Garde business card

Avant-Garde Business Card (Back)

The front of the Avant-Garde envelope

Avant-Garde Envelope (Front)

The back of the Avant-Garde envelope

Avant-Garde Envelope (Back)

The front of the Avant-Garde kit folder

Avant-Garde Kit Folder (Front)

The back of the Avant-Garde kit folder

Avant-Garde Kit Folder (Back)

The Avant-Garde letterhead

Avant-Garde Letterhead

The first round of the Avant-Garde storyboards
The second round of the Avant-Garde storyboards
The Avant-Garde style frames

Avant-Garde Style Frames


Avant-Garde · Mockups

The Avant-Garde shopping bags

Avant-Garde Shopping Bags

The Avant-Garde stationery

Avant-Garde Stationery

The Avant-Garde t-shirt

Avant-Garde T-shirt

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